Overview Computers have historically
played an important role in marketing. Computers provide useful
tools for analyzing market trends, statistics, and sales figures.
The Internet has allowed marketing to become more targeted to the
audience, but also provided an onslaught of spam, banner ads, autodialers,
spyware and other unwanted ads.
General Information Marketing
statistics and surveys may have been the first use of computers in
marketing. Today, marketing statistics, surveys, and sales figures are
extremely useful when adapted to target marketing. One company, Plunkett
Research Ltd. provides "The market research, industry
analysis and business prospects you need, in the specific industries you
want". The Computer
Almanac Website provided by the Carnegie Mellon School of Computer
Science gives you access to many different categories of computer-related
statistics, facts, and computer-use trends, most of which could be useful
for marketing to specific groups of computer users. The EmailLabs
Website provides many examples of email-based marketing research
and statistics. Additional Internet statistics resources can be found at www.allaboutyourownwebsite.com/statsdemos.shtml.
The NetReflector Website
belongs to a company that provides surveys and feedback tools for
Online marketing strategies and techniques
affect anyone who uses the Internet. Learn more about Internet
marketing strategies at this About.com
page. It includes articles and other resources that contain specific
marketing techniques information that every online shopper and e-commerce
site owner should read. This International
Internet Marketing Association resources page contains links many
different Internet marketing organizations that range from privacy
groups to consumer watch groups.
More specific uses of computers in
marketing can be found all over the Internet in the form of banner ads,
spam, spyware, and e-commerce. Many resources can be found online about
Internet marketing tactics that use these tools such as the Clickz
web site. Pop-up (or pop-under) ads are another popular way of marketing online.
Check out the PayPopup.com
site to see what types of technologies are being used for this popular and
sometimes annoying marketing tool. Read more about spam and how it is a
growing problem at this Federal
Trade Commission web site.
Autodialers, frequently used by
telemarketing companies, are also another use for computers in marketing.
When used in conjunction with calling list databases, autodialers can be
extremely efficient, effective, and some may say annoying way of marketing
products to many people. The Global
Sources Website provides information about autodialer equipment.
New computer technologies are allowing for the development of more and
more sophisticated autodialers such as smart autodialers, predictive
autodialers, and autodialer software. Read more about it at the DatabaseSystemscorp